Watch Statistics 2013
Source: Federation of the Swiss Watch Industry (FH), Convention Patronale, Bank Vontobel, Contrôle officiel suisse des chronomètres (Official Swiss Chronometer Testing Institute, or COSC), Interbrand
Date Verified: 12.10.2013
| Watch Industry Statistics |
Data |
| Number of watches sold annually worldwide |
1,200,000,000 |
| Number of Swiss Watches sold annually |
29,200,000 |
| Number of watches produced by China annually |
663,000,000 |
| Number of watches produced by Hong Kong annually |
354,000.000 |
| Average cost of a Swiss watch |
$739 |
| Average cost of a China watch |
$3 |
| Switzerland watch market share in terms of value |
54 % |
| Watch Market Leaders by Sales Revenue |
Annual Revenue |
| Swatch / Omega annual sales |
$8,880,000,000 |
| Rolex annual sales |
$4,500,000,000 |
| Largest Global Watch Manufacturers |
Market Share |
| Swatch Group |
18.3 % |
| Richemont |
15.7 % |
| Rolex |
11.8 % |
| Fossil (USA) |
5.2 % |
| LVMH / Bulgari (France) |
4.7 % |
| Citizen (Japan) |
3.9 % |
| Seiko (Japan) |
3.4 % |
| Patek Philippe |
3 % |
| Casio (Japan) |
2.1 % |
| Audemars Piguet |
1.7 % |
| Others |
30.1 % |
| Watch Sales by Type |
Market Share |
| Mechanical Watch market share |
77 % |
| Electronic Watch market share |
23 % |
| Largest Buyers of Watches by Purchased Value |
Percent |
| Hong Kong |
20.4 % |
| USA |
10.2 % |
| China |
7.7 % |
| France |
6.2 % |
| Germany |
5.6 % |
| Watch Sales by Materials |
Percent |
| Steel |
53 % |
| Other Materials |
26 % |
| Other Metals |
15 % |
| Gold-Steel |
4 % |
| Precious Metals |
2 % |
